Viral Video – Cala Boca Galvao
Welcome the full coverage of the viral video ‘CALA BOCA GALVÃO – Save Galvão Birds’ considered by The New York Times as “one of history’s most successful cyberpranks”
Coletivo Ventriloquo had an important role on this happening, Alexandre Lourenção (Ventriloquo founder) was responsible for planning the viral launching strategy togheter with Fernando Motolese from Produlz.com.
This video-case tells a little bit more about it….
Original Viral Video
THE CHALLENGE
Produlz.com is a Brazilian company specializing in voice over solutions in any language.
With an innovative online business model Produlz.com offers premium voice-over artists on a international scale. But this kind of servide is increasingly being seen as a global commodity.
So the challenge was to show people that choosing the right voice-over talent can be strategic and make all the difference to a project.
Besides that, the message should impact people spread allover the world.
Yes, the target was ‘global’
Therefore it would be necessary to speak to everyone with a high impact and inspiring message.
THE VIRAL
‘CALA BOCA GALVAO’ – in Portuguese “Shut up, Galvao” – started as an spontaneous Twitter campaign spread by Brazilians during FIFA`s 2010 World Cup Brazilian soccer fans wanted to express their dissatisfaction with Galvao Bueno, the notorious cliché machine who is the leading soccer commentator for the biggest Brazilian television network, Rede Globo.
When CALA BOCA GALVAO hit the worldwide Trending Topic list on twitter, non-Brazilian Twitter users started to ask Brazilians what it was all about.
Brazilians, playful and inventive as ever quickly answered that it was a campaign to save the Galvao Bird, a rare and , as it happens, fictitious, Brazilian parrot in terrible danger.
Witnessing the rise of this spontaneous online cyberprank on Twitter, an idea was born: This was the perfect moment to launch a the video with a highly credible and emotive voice over telling the world about the plight of this poor, endangered animal . And so it was that the “Save Galvao Birds” video was launched on YouTube.
The video took the cyberprank to another level, the voice seeming to come right out of a BBC broadcast, lending a credibility to the video campaign that made all the difference.
For most of Brazilians it was the perfect opportunity to make fun of Galvão Bueno but at the same time it allowed them to play a joke on the rest of non-Brazilian/non-Portuguese speaking users on Twitter. For them, the video carried a credible and important message, showing how they could help save the endangered parrot by just tweeting CALA BOCA GALVAO.
Different messages, but both of them leading to the sentence beeing twetted on a worldwide scale .
A creative online campaign that the New York Times called “one of history’s most successful cyberpranks.”
THE RESULTS
> More than 1 million views on Youtube
> Worldwide Trending Topic on Twitter for 2 weeks
> Winner of Brazilian film festival award “Visões Periféricas
> Nominated for MTV`s Video Music Awards Brasil
> More than 100 Stories published in the Brazilian and worldwide press, including El Pais and The Wall Street Journal and The New York Times
> Rede Globo and Galvão Bueno joined the campaign in less than 3 days.
>”A hit on YouTube” and “quickly became a global internet meme” ?AdAge Global??> “were so successful at this, that it topped Twitter for two weeks”
Ethan Zuckerman ??> “More than 1 million tweets” said the cover of Veja, the leading weekly magazine on Brazil
> “Brazilian internet meme of the year” declared Folha, the leading newspaper in Brazil
Produlz.com successfully showed the world that the right voice over can be strategic for a campaign. As a result, it has seen a five-fold increase in sales of its voice over services and has reached new markets, everywhere.
Awards
> “Save Galvão Birds” Winner of Brazilian film festival award “Visões Periféricas”
> TTBr and Hashtag of the year on Brazilian YouPix Best of Twittosphere 2010
> Internet Meme of the Year Award from Folha, the leading newspaper in Brazil
Nominations
Nominated for MTV`s Video Music Awards Brazil (category: Webhit)
EPIC Moments
> Cartaz “Cala Boca Galvão” no jogo Brasil X Coréia
> Rede Globo and Galvão Bueno officialy joined the campaign in less than 3 days.
> New York Times – A Brazilian Twitter Campaign for the Birds
> Brazil Fools the World with Twitter Hoax
> CALA BOCA GALVAO was in the cover of Veja, the leading weekly magazine on Brazil
> Sign”Save the Galvão Birds” shown during offcial`s FIFA World Cup soccer match television transmission (during Brasil X The Netherlands match)
> Ethan Zuckerman talks about CALA BOCA GALVAO during the TED Talk 2010
> After the fever CALA BOCA GALVAO becomes a book
Cala Boca Galvao Timeline
(in portuguese and made by Veja, the leading weekly magazine on Brazil)
News Clipping de Notícias
June/2010
- [13/06/2010] Terra – Wikipedia e YouTube entram na onda do “CALA BOCA GALVAO”
- [14/06/2010] IDG Now – “CALA BOCA GALVAO” vira campanha global para salvar os pássaros Galvão
- [14/06/2010] R7 – “Cala boca, Galvão” gera vídeo contra extinção dos pássaros galvões
- [14/06/2010] Yahoo – Cala boca, Galvão é sucesso mundial
- [14/06/2010] Folha – Internautas transformam “Cala Boca Galvao” em falso single de Lady Gaga
- [14/06/2010] O Globo – Depois do ‘Cala boca Galvão’, locutor ganha vídeo bem-humorado ao som de Shakira
- [14/06/2010] O Globo – Sucesso no Twitter, ‘Cala boca Galvão’ ganha o mundo e vira até ‘música’ de Lady Gaga
- [14/06/2010] O Globo – Cala Boca Galvao: a farra continua no Twitter
- [14/06/2010] Geek – “Cala boca, Galvão” vira notícia no El País
- [14/06/2010] Olhar Digital – Cala a Boca Galvão vira piada internacional
- [14/06/2010] eBand – ´Cala Boca Galvão` ganha vídeo, música e espaço na imprensa mundial
- [15/06/2010] El País – ‘¿Cala boca, Galvao?’
- [15/06/2010] Advertising Age – In Twitter Joke, Brazil Invents Story Around Phrase ‘Cala Boca Galvao’
- [15/06/2010] Folha – Galvão ganha faixa no estádio, erra nomes e ‘entra’ na campanha do Twitter
- [15/06/2010] iG – Sucesso no Twitter, “Cala Boca, Galvão” chega à Copa do Mundo
- [15/06/2010] Terra – “Cala boca Galvão”: Qual a piada mais criativa?
- [15/06/2010] Revista Alfa – Movimento “Cala Boca Galvão” ganha camiseta
- [15/06/2010] Folha – Faixa “Cala boca Galvão!” é retirada com menos de dois minutos de jogo
- [15/06/2010] Folha – “É muito legal”, diz Galvão Bueno sobre campanha no Twitter
- [15/06/2010] The Wall Street Journal – New media dominated World
- [16/06/2010] New York Times – A Brazilian Twitter Campaign That Really Is for the Birds
- [16/06/2010] Folha – Globo nega boicote a campanha Cala Boca, Galvão
- [16/06/2010] Portal Imprensa – Movimento “Cala Boca Galvão” ganha espaço em jornais estrangeiros
- [16/06/2010] G1 – Galvão comenta o ‘cala boca’, hit no Twitter
- [16/06/2010] R7 – Tiago Leifert tira onda de Galvão e fala sobre campanha de cala boca contra o narrador
- [16/06/2010] R7 – Imprensa internacional destaca piadas de twitteiros com Galvão Bueno
- [16/06/2010] Revista Info – Galvão Bueno responde ao ´cala boca´
- [16/06/2010] Joven Pan – Até que ponto pode ir a brincadeira “Cala Boca, Galvão”?
- [17/06/2010] Estado de São Paulo – Globo aproveita o ‘Cala boca, Galvão’
- [17/06/2010] Folha – Galvão Bueno é deboche mundial na web
- [17/06/2010] JT – Todos contra Galvão (PDF)
- [17/06/2010] Uol Tecnologia – No Brasil, criador da Wikipedia fala sobre força da colaboração online e ‘cala boca, Galvão’
- [17/06/2010] Click RBS – “Cala boca Galvão!” vira fenômeno da Internet
- [17/06/2010] Revista Info – ´Cala a Boca Galvao´ vai virar flash mob
- [18/06/2010] Correio do Povo de Alagoas – Campanha “Cala Boca Galvão” no Twitter toma proporções gigantescas
- [18/06/2010] Vermelho – Copa 2010: “Cala Boca, Galvão” ganha o mundo e dobra a TV Globo
- [18/06/2010] France 24 – Affaire “Cala Boca Calvao”: le plus gros canular du Web?
- [18/06/2010] MSN – “Entrei nessa campanha”, diz Galvão Bueno sobre movimentação no Twitter
- [18/06/2010] Época – Com todo o carinho: cala a boca, Dilma!
- [18/06/2010] Época – Galvão Bueno: Campeão do Twitter
- [18/06/2010] Meio&Mensagem – UMA PAUSA PARA VER O GRANDE VIRAL DO MOMENTO
- [20/06/2010] Estado de São Paulo – ‘CALA boca GALVÃO’ e se a campanha o calasse?
- [20/06/2010] Gazeta – Galvão Bueno: Campeão do Twitter
- [22/06/2010] Terra – Jornal diz que “Cala Boca Galvão” estará em episódio de ‘Simpsons’
- [22/06/2010] Cultura.RJ – Piada se espalha na rede
- [22/06/2010] O Dia – Galvão Bueno será mencionado em novo episódio de ‘Simpsons’
- [23/06/2010] Veja – Especial: ‘Cala boca Galvão’: um fenômeno planetário – Edição 2170
- [23/06/2010] MSN Brasil – “Cala Boca Galvão” vai ser citado em “Os Simpsons”, diz jornal
- [25/06/2010] New York Times – Schott’s Vocab, Cala Boca Galvao!
July/2010
- [02/07/2010] TV Globo – Cartaz “Save the Galvão Birds” no Jogo Brasil X Holanda
- [05/07/2010] Vagalume – Cala Boca Galvão se torna viral no Vagalume
- [11/07/2010] Virgula – Pássaro do Galvão Bueno, Dunga furioso e um polvo vidente. Veja o que bombou na web durante a Copa
- [16/07/2010] Rolling Stone – VMB 2010 revela lista dos indicados
- [14/07/2010] TED Talk 2010 – Ethan Zuckerman: Listening to global voices
- [16/07/2010] Terra – “Cala a boca Galvão” é tema de palestra em Oxford no TED
- [23/07/2010] IstoÉ – Como fazer um vídeo de sucesso na internet
August/2010
- [18/08/2010] Advertising Age – Cala Boca, ‘Inception’! PLUS, Introducing Biebsquare: Foursquare for Justin Bieber Fans
September/2010
- [15/09/2010] MTV – CBG perde, mas o prêmio acaba ficando em casa
October/2010
- [18/10/2010] O Globo – Vídeo-remix sai do YouTube para ganhar as telas e debates do Festival Visões Periféricas
December/2010
- [22/12/2010] Folha -“Cala Boca Galvão” foi eleito o meme brasileiro do ano *
- [25/12/2010] Estadão – Piada vai parar no NY Times
- [26/12/2010] Folha – ‘Cala Boca Galvão’ teve repercussão mundial durante a Copa
- [28/12/2010] Folha – Galvão Bueno “cala a boca” e anuncia aposentadoria em ano de Copa
- [31/12/2010] Yahoo! Brasil – Retrospectiva 2010, Hits da web
Blog Reactions
June 2010
- [12/06/2010] Dj Divo Fefe – Single da Lady Gaga *
- [13/06/2010] Blog Não Salvo – Ajude o CALA BOCA GALVÃO
- [13/06/2010] Know Your Meme – Cala Boca Galvão
- [13/06/2010] Ypsilon2 – O Fenômeno “CALA BOCA GALVÃO” e o dia que o Brasil sacaneou o mundo.
- [13/06/2010] Blog Estado – Pássaros Raros
- [13/06/2010] Sedentário Hiperativo – Peta abraça a causa CALA BOCA GALVAO!
- [13/06/2010] Happy Hour – A CAMPANHA “CALA BOCA GALVÃO”
- [13/06/2010] Xpock – Cala Boca Galvão vira febre mundial
- [14/06/2010] The New York Times (The Lede) – Tweets of Fictional Galvão Birds Echo Online
- [14/06/2010] Global Voices – Brazil: The “CALA BOCA GALVAO” Phenomenon ( Portuguese and Spanish)
- [14/06/2010] Pomba Rola – Entenda tudo sobre a polêmica “CALA BOCA GALVÃO”
- [14/06/2010] O Globo (Extra) – ‘Cala boca, Galvão’ está entre os tópicos mais comentados do Twitter
- [14/06/2010] Gizmodo – Lady Gaga – cala boca galvão.mp3 e a obsessão dos brasileiros no Twitter
- [14/06/2010] Ila Fox – Cala Boca Galvão
- [14/06/2010] Disfarce.com – Lady Gaga released the cover art of the new single CALA BOCA GALVAO
- [15/06/2010] Paulo Coelho – Cala Boca Galvao
- [15/06/2010] Hermes Fernandes – O Fenômeno “Cala boca Galvão” e os exploradores da fé
- [15/06/2010] Com Fel e Limão – ABRE A BOCA, GALVÃO!
- [16/06/2010] Ethan Zuckerman – Save the Galvao, the World Cup and good natured global taunting
- [17/06/2010] 1000 Birds – Cala Boca Galvão!
- [18/06/2010] Olha Só – Em defesa de Galvão Bueno
- [18/06/2010] Prateleira Abril – Bobueno: para aliviar as tensões na Copa!
- [18/06/2010] Berkman Buzz – Week of June 14, 2010
- [18/06/2010] Jovem Nerd – Nerdcast: Copa 2010. Cala Boca, Galvão!
- [18/06/2010] Octeto – Cala Boca Galvão
- [18/06/2010] O Canal – Globo teria obrigado Galvão Bueno a levar na esportiva, movimento “Cala a boca, Galvão!”
- [18/06/2010] Brandflakes for Breakfast – Do you know what you’re tweeting?
- [20/06/2010] A vida como a vida quer – Agora todo mundo pode participar do CALA BOCA GALVAO
- [23/06/2010] iMasters – O que aprendemos com o Cala Boca Galvão
- [23/06/2010] Nerds Kamikaze – Libertem Caio – NerdsKamikaze na Rede Globo
- [24/06/2010] “CALA BOCA GALVÃO” em russo ??????????? Twitter-????????
July/2010
- [14/07/2010] Ethan Zukerman Blog – A wider world, a wider web: my TEDGlobal 2010 talk
- [14/07/2010] Ethan Zukerman Blog – Slides: A wider world, a wider web
- [28/07/2010] Brainstorm9 – Ouvindo as vozes globais: As lições do “Cala Boca, Galvão”
September/2010
- [15/09/2010] Nerds Kamikaze – CBG perde VMB, mas o prêmio acaba ficando em casa
- [26/09/2010] Intercom – O Fenômeno Cala Boca Galvão: o Poder de Mobilização das Hashtags na Rede
October/2010
- [25/10/2010] Visões Periféricas – A esperada premiação do Festival Visões Periféricas
December/2010
- [26/12/2010] Blog Estado de SP – Cala Boca, Galvão’ rendeu a Fernando entrevista ao NYT
Credits for the Viral Video
Fernando Motolese @nandopax
Musical producer, composer and bloguer, founder of Produlz.com. Wrote the script, selected and hired the voice over actor, produced the video and planned the viral launching strategy.
Alexandre Lourenção @alelou
Creative planner and viral video specialist, founded the Coletivo Ventríloquo. He is videomarker, voice over actor, screenwriter and planned the viral launching strategy togheter with Fernando Motolese.
Stweart C. @produlz
BBC’s voice over actor, the London resident voice gave the credibility the viral video needed for its results. He is also part fo the Produlz.com voice over actors casting.
Mauricio Cid @naosalvo
Founder of “Nao Salvo”, the second biggest humor blog of Brazil. When his blog liked and launched the viral video, it was a tipping point for the viral process..
Paulo Coelho @paulocoelho
Made a joke on his twitter that was incorporated into the original viral video script. The “Silentium Galvanus” joke .
Files
Script Save Galvao Birds in English (en_UK)
Script Save Galvao Birds em Português (pt_BR)